Tim Trefzer (VP, Honeycomb Strategies) has led the sustainability and ESG efforts of some of the most iconic and recognizable sports teams, venues, events, and brands in the world, including Mercedes-Benz Stadium, SoFi Stadium and Hollywood Park, the Super Bowl, the College Football Playoff, and the NCAA Men's Final Four. David interviews Tim and gets his advice for organizers and meeting planners booking locations, while also keeping sustainability front of mind. And, the listeners of this episode will learn the numerous facets to consider when it comes to sustainability, which include not just environmental factors, but also social elements, global economics, the conservation of natural resources, and creating more inclusive experiences for all.