In this episode of Printing's Alive, Jennifer McConnell from Royal Out West discusses her role and the company's innovative printing services, including sustainable sugar sheet paper. She highlights effective marketing strategies and PrintForward's training program, debunking the myth that print is dead. Jennifer explores Royal Out West's growth, investments in equipment, and staff development. She shares advice for women in the industry, discusses company culture, and reflects on family business dynamics. Jennifer emphasizes self-awareness, overcoming adversity, and the power of belief and support, encouraging listener engagement.

(0:00) Introduction of Jennifer McConnell from Royal Out West

(1:26) Jennifer's role and Royal Out West's printing services

(4:46) Sustainability with sugar sheet paper

(6:29) Marketing and maintenance strategies in printing

(11:35) PrintForward's training program and promoting print

(15:04) Misconception of print being dead and Royal Out West's growth

(18:21) Investing in printing equipment and staff development

(22:02) Learning from industry mistakes and the value of networking

(25:13) Women in the printing industry and advice for the younger generation

(34:48) Employee fit, personal growth, and company culture

(45:57) Family business dynamics and creating a positive work environment

(50:05) Living your best life through self-awareness and overcoming adversity

(56:21) The importance of belief, self-truth, and offering support

(58:05) Closing remarks and listener engagement