This episode starts from a recent report from Transformers Foundation debunking myths on the lack of sustainability in the cotton industry. Dr. Jesse Daystar, Vice President and Chief Sustainability Officer at Cotton Incorporated and special advisor to the U.S. Cotton Trust Protocol, Andrew Olah, Founder of Transformers Foundation, and Marzia Lanfranchi, Cotton Advisor at Transformers Foundation, explain why the U.S. Cotton Trust Protocol provides higher certainty on sustainability performance and why programs of this kind are the way to go.