Wisconsin PODtalk

Sustainability Message Resonates Beyond Domestic End-Users


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Jonathan Gibbs is a soybean producer in Fox Lake, Wisconsin.  He's also the current secretary/treasurer of the Wisconsin Soybean Marketing Board, which oversees the investment of checkoff dollars. Gibbs has been a leader in implementing innovative production practices, and compares his definition of sustainability to a three-legged stool. This has been important when telling his story during international travel and meeting with end-users of U.S. Soy.

Find out more about how soybean checkoff dollars are being invested, and how you - as a grower - can get involved.  Click here for details.

See omnystudio.com/listener for privacy information.

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Wisconsin PODtalkBy Liz Matzke