On this week's show, your host, Justin Mog, takes it plant-forward into the new year with Wendy Matthews, CEO of Veganuary, a non-profit organization registered in England and Wales that encourages people worldwide to try vegan for January and beyond. Check out https://veganuary.com to learn more about the campaign and opportunities to get involved!

Tune in to hear about the history of the organization and what they’ve been able to accomplish in the last decade. Wendy shares her own personal journey toward a plant-based diet and the role of small social nudges in her own story. We take a deep dive into why plant-based diets matter, particularly now, in terms of physical and mental health, the environment, ethics, and economics. We discuss how difficult the transition to a vegan diet is in the U.S. vs. other places around the world and share some of the ways people get involved in Veganuary and the resources available online, including recipes, a free cookbook, nutrition guide, vegan shopping & restaurant guides, a free starter kit, and tips for getting started.

Take part in Veganuary: https://veganuary.com/en-us/try-vegan/

Donate to Veganuary: https://veganuary.com/en-us/donate/

As always, our feature is followed by your community action calendar for the week, so get your calendars out and get ready to take action for sustainability NOW!

Sustainability Now! is hosted by Dr. Justin Mog and airs on Forward Radio, 106.5fm, WFMP-LP Louisville, every Monday at 6pm and repeats Tuesdays at 12am and 10am. Find us at https://forwardradio.org

The music in this podcast is courtesy of the local band Appalatin and is used by permission. Explore their delightful music at https://appalatin.com