Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Aline Frankfort to our studio. She describes herself as a ‘Creative Thinking & Strategic Futuring Expert’ and is the author of ‘Shapership: The Art of Shaping the Future’. As a consultant, Aline helps companies to make a significant impact and create sustainable value. Today we take a look at how she approaches this.