Today's episode is about Sustainable Competitive Advantage.

We discuss how understanding your competitive advantage can help you stand out from your competitors, help grow your business and maintain margins. It can also help with your decision making.

Dave shares his experience from his previous business and how it helped grow the business and attract the right customers, but also what happened when they went away from it.

In the episode, we reference a Mindshop model which can help you understand your Sustainable Competitive Advantage. Here is a link to an overview of the model and instructions on how to use it - https://www.loom.com/share/89876baa647549b5b4672a84affb1b05

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