She's a first time founder on a mission to better the lives of women and people with periods. The challenges, though, are endless: venture capitalists that don't empathize with the problem, embedded consumer habits and routines, massive legacy players taking shelf space, and so much more.

But Katie Diasti might be the perfect person to take that all on. She's the Founder and CEO of Viv, an earth-friendly direct-to-consumer period brand, delivering period care to your door.

And to build this business, she's had to do things like mess with her own biology for product testing and demonstrate how a menstrual cup works on a Zoom call with 20 male investors.

In this conversation, we cover it all: the vision for Viv, how it got started, what it was like pitching feminine products to the male-dominated venture capital crowd, how she thinks about investors for her business, the challenges of this entrenched consumer space, how she's using TikTok to win, and so much more.

This is Episode 008 of The Sherveen Show.

Follow Sherveen on X: https://www.x.com/sherveen

Follow Ankur: https://www.linkedin.com/in/katie-diasti

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