Nsima Ogedi-Alakwes's feature on Insights Edge discussed Sustainable Marketing in Africa, Balancing Profit and Social Impact. During the interview, she explored the harmonious integration of financial success and positive social contributions in marketing strategies. The conversation delved into practical approaches for businesses to achieve profitability while making meaningful societal impacts. She also shared personal examples from her robust experience. Nsima's insights shed light on the challenges and opportunities of sustainable marketing in Africa, emphasising the importance of a holistic approach beyond financial gains.

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