Our host Nina Rupp is joined by Ari Bloom, Founder and CEO of A-Frame Brands. A-Frame's first brand, Keeper, was featured in a Cassandra Daily roundup of refillable and sustainable personal care brands that were selected for their innovative approach to mitigating single-use plastic and water waste. Ari and Nina discuss the larger whitespace for brands to address these pressing issues and outline exactly how Keeper and A-Frame are doing just that. Ari has a noteworthy background in fashion, tech, and even food, and his insights as they relate to multiple verticals as well as the topic at hand are not to be missed.