In episode 68, Stacy Grace shares how being frustrated with the overabundance of synthetic underwear options available, she set out with her husband and co-founder Jeff to create Kent - a fully compostable, natural underwear brand. Three years after launch, Kent offers underwear and basics for women and men that are soft and breathable and you get to “plant your pants” when you are done with them.

Stacy Grace is the founder of KENT, the compostable underwear brand that’s on a mission to help save the planet, one super natural basic at a time. A Canadian living in LA, Stacy started her career in sustainable business consulting across apparel, consumer goods and entertainment in North America, UK and Europe and started KENT after being frustrated with her underwear drawer filled with scratchy, unbreathable and uncomfortable synthetics.

Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.