In this episode of Sustainably Speaking, host Mia Quinn hands over the mic to Susan Jackson from BASF Corporation to talk with two prominent political pollsters who explored people’s perceptions around recycling. 

Jackson is joined by polling experts Cornell Belcher, president and founder of Brilliant Corners Research and Strategies and best known for his polling work for former President Barack Obama, and Brenda Gianiny, president and founder of Axis Research, who’s best known for the work she does with Senator Mitch McConnell. 

Belcher and Gianiny emphasize the importance of accurate polling for driving strategies, and they highlight the distinction between professional polling and media-driven polls. They also talk about their initial lack of knowledge about advanced recycling for plastic and how they now recognize its potential and find that voters and consumers share their enthusiasm.