In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include: 

• Why software businesses struggle to achieve predictable success
• The ability to outsmart and not outspend to build a sustainable competitive advantage
• Why developing communication as a skill helps businesses build a sustainable competitive advantage
• Lessons learned from examining unicorns in the software space with billion-dollar evaluations
• Why you need a creative leap in your communication
• The iceberg model - how to communicate with your clients in a brain-friendly way
• The competitive space framework
• and much more ...

Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/