In this episode (the second of a two-part series), Mark Edwards who is a co-founder of Outsmart Strategy a company that helps software companies position and communicate for fast growth shares his experiences and thoughts around how companies can build a sustained competitive advantage. Insights he shares include: 

• Codifying success for software companies through frameworks and systems
• The iceberg model - how to communicate with your clients in a brain-friendly way
• The competitive space framework
• A breakdown of the components in the competitive space framework and how when put together it leads to a sustainable competitive advantage
• and much more ...

Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/