Suzanne Dodds is a water filtration expert, and the Managing Director of Complete Home Filtration. She joins us for a chat on The Experts podcast to discuss the quality of water in Australia, the additives to our drinking water and the necessity to look after our most precious resource.

Suzanne discusses the media’s reaction to idea of introducing filtration. It is very clear that their marketing approach is more of an ‘education‘ program rather than a 'scare tactic. This is the key to media success when effectively talking about an issue and particularly a product.

We are very lucky in Australia to have the water quality that we have. It’s the chlorine and fluoride additives in tap water that are seeing many consumers looking to make a choice to extract these by adding filtration in homes and offices.