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Suzie Walker talks about why she started her company and how difficult it was to raise funding.
Suzie and I talked about how she came up with the initial idea. How she set about producing her first initial samples, which went down a storm, with 21,000 snack bars sold on pre-order via her fledgling website.
With a lounge full of boxes and packaging material Suzie realised she was on to something.
Suzie talks about how she found her co-founder, her first investors, the ups & downs of raising money, trying to close high street retailers, while juggling payments on several credit cards before finally securing a £3m investment from NVM Private Equity.
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By Sam SethiSuzie and I talked about how she came up with the initial idea. How she set about producing her first initial samples, which went down a storm, with 21,000 snack bars sold on pre-order via her fledgling website.
With a lounge full of boxes and packaging material Suzie realised she was on to something.
Suzie talks about how she found her co-founder, her first investors, the ups & downs of raising money, trying to close high street retailers, while juggling payments on several credit cards before finally securing a £3m investment from NVM Private Equity.