Licensed nurse Suzie Welsh Devine always wanted to connect her passions for business and health. While working at a fertility clinic, she saw an opportunity to make a real difference in people’s lives, by breaking into a market she felt was saturated with complication instead of guidance.

With that goal in mind, in 2016 Suzie founded BINTO, short for “Bun in the Oven.” The direct-to-consumer women’s health company is disrupting the market by providing personalized supplement subscriptions.

The idea is to help women avoid unnecessary prescription interventions during their fertility journeys, and in other stages of their lives. In the process, Suzie also seized the chance to change the supplement business as a whole, simplifying the entire process.

In this episode, Suzie talks about how BINTO is expanding to revolutionize the women’s health industry, providing preventative solutions for all kinds of health problems a woman might face.