Vevo has undergone a complete strategic and technical reboot, driven not only by product, but also by engineering. Since November 2015, Vevo has been replacing monolithic, legacy content services with a modern, modular, microservices architecture, all while developing new features and functionality. In parallel, Vevo has built its data platform from scratch to power internal analytics as well as a unique music video consumption experience through a new personalized feed of recommendations — all in less than one year.