Jeremy Parker made the unusual switch from documentary filmmaker to entrepreneur in 2007 and hasn’t looked back. Since then, he founded promotional product platform Swag.com in January 2016, before it was acquired by major online apparel retailer Custom Ink in 2021. Adam sat down with Jeremy for a virtual chat to get the stories behind:

• How Swag.com landed Facebook as its first customer
• The importance of getting your foot in the door early on
• Why fully understanding your buyer is crucial to success

Check out this week's partner WeWork Labs: https://www.wework.com/labs/