In this episode of Differentiate or Die, hosts Cameron Olds and Dallin Merrill tackle the challenge of differentiation in the saturated world of personal injury law. They analyze two major Utah-based firms, Craig Swapp & Associates and Good Guys Injury Law, revealing how their websites and messaging are nearly identical, offering no clear reason for clients to choose one over the other. From "free consultations" to "no fees until you win," both firms lean on generic promises that fail to stand out. The hosts explore why differentiation is critical in a market with constant demand and suggest specializing in niche areas, like wrongful death lawsuits or targeting specific audiences, to create a competitive edge. They highlight Moxie Law Group, a female-led firm, as an example of effective differentiation by focusing on a unique identity and selective case acceptance. Tune in for practical insights on avoiding the trap of sounding like everyone else and building a distinct brand.

Sponsored by MessageOS: Ensure your team's messaging is clear, consistent, and on-brand with Message OS. Visit protagonistcomms.co to learn more.