Today we talk about a lesson on how to have a full understanding on your 
business model inside and out. People want to make millions, but they 
don’t want to talk about its foundation on how to get there.

Important things discussed in this episode:

1. How to have a successful business.
a. Understanding your inventory and the flow of it.
b. Understanding margins
c. Cost to have a profitable business
d. Understand that you're going to be spending way more money on 
marketing than the average individual or the average company
2. How to sustain the business.
a. Setting up financial aspects.
b. Think business as your own entity or as an individual
c. Game plan of the business (direct consumer or wholesale)
d. Understanding what it really means to bring in new expenses into your 
business.

You have to understand that in business, it's all a hypothesis, until you 
find a sweet spot. To literally stand out, the real answer is to be 
yourself. You got to master yourself and be the greatest expression of 
yourself. 

So, always remember everything you do in life starts with a vision and 
see you on the next episode. Until next time visionaries. If you enjoyed 
this episode, share with a friend and check out the world's first 
inspirational eyewear company at www.swaveyewear.com