This is the SWAV Podcast Reloaded and in this Episode we talk about the Intangibles of Content. 

Content is Something that you can't always see what the ROI is, but the Content will change the Trajectory of your business if you give it time. 

Content is the Fuel of every DTC Brand because Content Creates Attention that you can Funnel people to your Website and collect Data and Convert into a Customer. Without Content you will be a Confused Sitting Duck.