In this conversation, Julia discusses the potential of seaweed as a sustainable alternative to plastic, sharing her personal journey and the importance of designing for a circular economy. The discussion covers the challenges of adopting seaweed solutions, the packaging ecosystem, and the role of advocacy in raising consumer awareness. Julia also highlights the regulatory landscape surrounding biodegradability, the economic potential of seaweed farming, and the importance of consumer actions in promoting sustainable packaging. The conversation concludes with insights into Sway's upcoming products and the future of sustainable materials.