Send us a text

Sarah Herbst's remarkable transformation from a struggling single mother to the "million-dollar sugarist" reveals what's possible when passion meets perseverance. Fourteen years ago, Sarah was living with her mom, jobless with a newborn baby, when she encountered someone performing sugaring at a spa. The elegant technique captivated her immediately - not just for its beauty benefits (it cleared up her eczema) but for the profound human connections it facilitated.

"When someone walks in the room to get a Brazilian with you," Sarah explains, "it's almost like they tell you things that they've told no one else. You bond with this person in such a special way." This realization became the foundation for her business philosophy when she eventually opened Sugar Bar in Ohio.

Her success didn't come overnight. Sarah candidly shares how she cried during her first attempts at sugaring and couldn't afford formal training initially. She developed her skills through relentless practice while building relationships with clients who valued both her technique and her authentic care. When opportunity arose to create her own business environment, she took the leap despite doubts about being "cut out" for ownership.

Today, Sarah manages two locations with thirteen employees, having strategically grown by one staff member per year initially. What makes her business model particularly meaningful is her commitment to hiring single mothers and women in recovery - creating opportunities for others facing challenges similar to those she once navigated. "If you have happy employees, you have a good business," she emphasizes, a philosophy that has clearly served her well.

Sarah's latest venture, SugarCon, represents her gift back to the sugaring community. This first-ever convention dedicated entirely to sugaring professionals takes place June 29-30 in Cleveland, bringing together brands, educators, and practitioners from across the industry. For anyone passionate about sugaring or contemplating their own entrepreneurial journey, Sarah's story demonstrates that success comes not just from technical skill, but from genuine connection, community building, and lifting others along your path.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!