Further Insights: Data-Driven Marketing for Small Businesses

Sweet Success: The Charmery's Recipe for Community Engagement with David Alima | Further Insights Ep. 3


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In Episode 3 of Further Insights, co-hosts Andrew Schuster and Alfonso Colasuonno are joined by David Alima, co-owner of The Charmery, Baltimore’s beloved small-batch ice cream shop. David shares how The Charmery has become more than just a dessert destination—it’s a community cornerstone, creating connections through unique flavors and unforgettable experiences.

📌 Topics Covered:

  • The Charmery’s Origin Story: How David and his wife Laura turned their passion for ice cream into a thriving business.
  • Flavor with a Story: The creative process behind crafting innovative, community-inspired ice cream flavors.
  • Community-Centric Marketing: How The Charmery uses events, partnerships, and social media to strengthen local ties.
  • Navigating Challenges: Lessons learned from operating a small business during economic ups and downs.
  • The Power of Purpose: Why The Charmery is about more than ice cream—it’s about bringing people together.

🍦 Whether you're a small business owner, marketer, or just love a good entrepreneurial success story, this episode is packed with inspiring insights and practical takeaways.

🎧 Tune in for the scoop on building a business that’s both sweet and sustainable! 📥 Have questions or thoughts? Drop us a comment or connect with us on social media!

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Further Insights: Data-Driven Marketing for Small BusinessesBy Further Insights