Print isn't dead. Most people are just wasting it.

On the road to The Milkshake Factory, Coby sits down with Andy Selcho of Nuance Ink to talk about walking away from a 30-year franchise, finding your own story, and why the most overlooked thing in marketing might be the one you can actually hold.

Andy shares what it took to leave the brand his dad signed on with three decades ago, how he kept his building, his equipment, and his team on the way out, and why authenticity was worth rocking a boat that didn't need rocking. He opens up about the exercises that helped him figure out what he genuinely loves about print, what his dad thinks of the whole gutsy move, and how a family business ended up right back where it started: with someone deciding to control his own destiny.

Plus, Andy shares his sweet take on attention, and why catching it is the easy part. Everybody's clamoring for eyeballs. Keeping them takes intention, and Andy walks through the nuance process that turned an ordinary trifold into a wedding cake brochure brides actually keep in their bag.

And of course, no Sweet Takes episode is complete without a stop at The Milkshake Factory in Pleasant Grove for a mint chocolate chip, a brownie fudge situation, and a Bananas Foster that got away.

🥤 Grab a drink and tune in!

🎧 New episodes of Sweet Takes drop every other Thursday. Follow, rate, and share to join the conversation.

The best creative work has never been about the tools.

On the road to Protein Foundry in Daybreak, Coby sits down with Ash of Weapon to talk about what makes creative endure, why every brand needs a great story, and what it actually means to be original in the age of AI.

Ash opens with a story he's never met anyone else who can match. He wanted kids, so he made it happen: embryos, a surrogate, two exits down the freeway, and now twins, three nannies, and a branding agency to run. His big lesson so far? Grace. For parents, for kids, for employees, for everyone still winging it. He also makes the case that relationships have seasons, that you strengthen a bridge instead of burning it, and that a brand, much like a kid, has to be given room to become what it wants.

Then they get into the craft. Ash explains why great creative always starts with strategy, how the Allstate Mayhem campaign won by turning a raccoon in your ceiling into a genuine villain, and why a $4 million Park City condo and a local med spa are selling the exact same thing: a story. Coby counters with his own framework. Nobody buys products or services. They buy the story they tell themselves about them. And if you can shape that story, you can add a zero.

Plus, Ash shares his sweet take on AI, and why the future belongs to the originals. He watches AI videos add fake film grain and thinks, buddy, that's just a darkroom. The bar is higher now, which is precisely why this is the best possible time to make something real. Also worth noting: while everyone else stares at Silicon Slopes, he's betting on blue collar.

And of course, no Sweet Takes episode is complete without a stop at Protein Foundry for a PB Edge that tastes like a 90s lunchbox and a Lush that hides its avocado a little too well.

🥤 Grab a treat and tune in!

🎧 New episodes of Sweet Takes drop every other Thursday. Follow, rate, and share to join the conversation.

Your circle might be shaping your future more than you realize.

On the road to Thirst, Dan sits down with Josh Bennett of Mountain America Credit Union to talk about the power of mentorship, trusting your gut, and the people who help us become better versions of ourselves.

Josh shares how a strong impression led him to move to Utah with no clear plan, how that decision shaped his career, and why surrounding yourself with the right people can change the trajectory of your life. He opens up about the mentors who challenged him, the lessons he learned from his dad, and why the best relationships are built on authenticity, vulnerability, and a genuine desire to help others grow.

Plus, Josh shares his sweet take on AI, and why the future of technology isn’t about replacing people, it’s about creating more space for the human connection that machines can’t replicate. AI can analyze data and uncover trends, but people are still needed to understand context, tell the full story, and recognize potential.

And of course, no Sweet Takes episode is complete without a stop at Thirst for a Pisces, a Dr. McCree, and Nutella-filled beignets that might just steal the show.

🥤 Grab a drink and tune in!
🎧 New episodes of Sweet Takes drop every other Thursday. Follow, rate, and share to join the conversation.

Your newest customer might not be a person at all! On the road to Thirst, Dan sits down with Preston Melle of Scrunch to talk about how AI is completely changing the way people search, and what it means for your business.

As more people turn to ChatGPT, Perplexity, and Claude for instant answers, they're visiting fewer websites directly. Preston's big idea? Your new VIP user is an AI bot, and if your content isn't built for bots to digest, they'll hand your competitors the win. Along the way, Preston shares how AI has crept into his own life (garden makeovers and the hunt for the perfect travel backpack included), breaks down how Scrunch helps brands see exactly where they show up in AI search, and explains how to optimize your site for the bots shaping tomorrow's search.

Plus, a stop at Thirst for a Dew Pow Wow, lemon cookies, and a little love for local business. Grab a drink and tune in!

🎧 New episodes of Sweet Takes drop regularly. Follow, rate, and share!

Jenny Groberg plays the long game. As founder and CEO of BookSmarts Accounting and Utah's 2024 CEO of the Year, she's built a team of more than 30 women by betting on patience, people, and the slow compounding power of showing up every day.

In this episode of Sweet Takes, Jenny sits down with Coby over frozen custard at Nielsen's to talk about what that philosophy looks like in practice: thinking bigger, giving back before you've "made it," and choosing progress over perfection. She shares why she invested heavily in training and hiring talent through BYU Pathway across three continents, how playing the long game is fueling her company's next phase of growth, and her "Final Five" method for making business decisions based on numbers instead of emotion.

It's a candid conversation about resilience, generosity, and the quiet discipline of small gains, with a little ice cream along the way.

Sweet Takes brings you behind-the-scenes, honest business conversations over your favorite treats. Hosted by Big Leap leaders, exploring leadership, brand, and marketing, one sweet run at a time. New episodes every other week.

What does it take to stay genuinely healthy in a world full of supplement hype, fad diets, and conflicting fitness advice? According to one coach, the answer is simpler than you think: eat real food and get some sleep.

In this episode of Sweet Takes, Coby and Natalie Peterson, owner, coach, and competitor at Saratoga Springs CrossFit head over to grab some salmon sushi from Smith's to talk about what actually moves the needle on health and fitness. Natalie has trained consistently for over 15 years, made the CrossFit semifinals in her age division, and built a thriving gym community along the way, all on the back of habits she swears anyone can build.

Her big idea? The workout isn't the hard part. Most people stall because they neglect everything that happens outside the gym, the nutrition, the sleep, and the recovery that actually let the body change and grow.

Along the way, Natalie shares:

• Why nutrition is the base of the fitness pyramid and the biggest driver of visible results
• How she sticks to a 4 a.m. routine through structure, not willpower
• Why she spends twice as much time on recovery as she does working out
• The truth about CrossFit injuries and why most trace back to ego
• How the gym transforms people's mental health, not just their bodies

If you're an athlete, a beginner, or anyone trying to build habits that actually last, this conversation is full of practical wisdom and a little tough love.

Grab a sweet treat and settle in. There's plenty of sweetness ahead.

What do a billion-dollar mattress company, a hands-free shoe brand Nike invested in, and a smart-oven meal service all have in common? One marketer: Alex McArthur.

In this episode of Sweet Takes, fractional CMO Alex McArthur sits down with Dan over fresh-baked focaccia from a Lehi bakery called F'kosh to talk about what really drives brand growth. Alex has helped build and scale some of Utah's most recognizable brands, from Purple (concept to public) to Kizik to Tovala, and now works with companies like Just Ingredients.

His big idea? Most brands stall because they're afraid of their own customers. They get so locked into rigid brand guidelines that they never experiment, never take a point of view, and never find the "tension" that separates a real brand from a commodity.

Along the way, Alex shares:

• Why Purple ran funny mattress ads for four years despite pressure to "get serious," and grew like crazy doing it
• How Kizik stumbled into an unexpected breakthrough with nurses during Covid
• What "fixed and flexible" branding actually means, and why it matters
• The difference between executives who want to grow and those who just want money
• Why your customers are far more forgiving than you think

If you're a marketer, founder, or anyone trying to build something people genuinely connect with, this conversation is full of practical wisdom and a few good laughs.

Grab a sweet treat and settle in. There's plenty of sweetness ahead.

Learn more: bigleap.com/sweet-story

In October 2024, Johnny Fauver was a financial advisor with 30 business ideas sitting on his phone. Eighteen months later, he's running a Costco roadshow, rolling into 150 Smith's grocery stores, and in talks with Harmons, Maverik, and Planet Fitness. The product? Tide Treats, a protein-packed crispy rice treat with 25 grams of protein, six grams of fiber, and no added sugar.

In this episode of Sweet Takes, host Coby joins Johnny on the way to a Costco roadshow in Saratoga Springs to unpack the wild journey behind Tide Treats. From cold-calling 50 food science labs before one finally said yes, to six months of R&D, to 30,000 bars showing up in his Sandy, Utah garage and selling out in six weeks, Johnny shares the unfiltered story of building a snack brand with zero industry experience.

Along the way, they get into:

• Why Johnny left finance to chase an idea he'd been sitting on for years
• The "protein for the rest of us" philosophy and breaking the gym-bro stigma
• How six months of R&D shaped the final product
• The brutal learning curve of inventory forecasting, margins, and retail
• Working alongside his dad Rob and hand-packing 3,000 Costco variety boxes with his wife and seven-year-old son
• Launching Tide Treats six weeks before his newborn son spent two weeks on life support
• Why ignorance can be an entrepreneur's greatest asset
• What's next: a permanent Costco placement and potential national rollout

Plus, Coby and Johnny break down all five Tide Treats flavors in a live taste test, including the polarizing Island Berry that one shopper called "the most vile thing I've ever tried" right before another customer bought five boxes.

Whether you're a founder, a snack enthusiast, or just someone who loves a good underdog story, this episode is a candid, behind-the-scenes look at how Tide Treats is quietly disrupting the protein aisle, one crispy rice treat at a time.

🎧 Subscribe to Sweet Takes for more conversations with the founders, creators, and thinkers shaping what's next.

Find Tide Treats at tidetreats.com, on Amazon, at select Costco locations, and coming soon to Smith's grocery stores.

Preparation beats luck. Every time.

In Episode 10 of Sweet Takes, Coby sits down with brothers Bryce and Brandon Doman, former BYU football standouts and co-founders of Dominator, the premium basketball and pickleball brand bringing pro-level play into your backyard. Over plates of the legendary Doman nachos at Milagros Mexican Restaurant in Orem. The three dig into what it actually takes to build something that lasts.

Inside the episode:

• Preparation Creates Opportunity: Brandon, a former NFL quarterback, shares the formula that shaped his career: preparation plus opportunity equals success. Luck never supersedes the work.
• The Hill Before the View: After 12 years of building together, the Doman brothers reflect on the long climb of entrepreneurship and why the breakthrough only comes after years of grit.
• Brotherhood as a Business Advantage: Bryce and Brandon unpack what it means to build with family, how lifelong trust shapes better decisions, and why the right people change everything.
• The Power of Being Seen: From parents who celebrated every small win to building teams and products that create moments of confidence, they explore how positive reinforcement shapes leadership.
• Building Beyond Yourself: A candid turn into service, humility, and why the strongest businesses aren't built for self-validation — they're built to elevate the people around them.

Success isn't random. It's prepared for, fought for, and built one hard day at a time.

🎧 Subscribe to Sweet Takes for more conversations with the builders, doers, and dreamers shaping what comes next.

In episode 9, Coby sits down with Tyler Brown, Head of SEO and AI at Big Leap, to unpack training-data latency, why AI can spot AI-generated content, and how brands can move now to win the next era of search.

bigleap.com/sweet-story