<p>The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.</p>

The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.

SwellShark's Nick Pappas: Advertisers are getting more interested in OTT and connected TV inventory

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SwellShark's Nick Pappas: Advertisers are getting more interested in OTT and connected TV inventory

SwellShark's Nick Pappas: Advertisers are getting more interested in OTT and connected TV inventory

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