Most people probably think about public transportation as inefficient but a necessary evil for getting around. But that’s not going to be the case much longer for the more than 100 cities worldwide that have partnered with Swiftly. As its name implies, Swiftly is a big data platform that aims to make public transportation more efficient. In fact, the company’s mission is to “make cities move efficiently.”

Swiftly co-founder and CEO Jonny Simkin joined startup coach Roland Siebelink on the latest edition of the Midstage Startup Momentum Podcast to talk about the ways that Swiftly is improving public transportation. Jonny discussed Swiftly’s early pivot that led them to work with cities on improving their public transportation systems. He also shared the other key steps and important decisions that have helped to make Swiftly a success.