In this episode of Aquatics Only, host Luke Daly speaks with Sarah Morgan from Bespoken Agency about her journey from journalism to marketing, the importance of swimming as a life skill, and the need for better storytelling in the aquatic industry. They discuss the alarming statistics regarding swimming skills among children in Australia and the role of media in shaping public perception. Sarah emphasises the importance of telling positive stories and engaging effectively with media to promote the good work being done in the industry.