Noteworthy Analytics

• Customer Feedback Analysis: Utilizing customer feedback to understand the effectiveness of free trials and optimize the enrollment process.
• Data Centralization: Implementing a data factory to integrate various data sources into a single data lake, enhancing data-driven decision-making across franchises.
• Operational Efficiency: Analyzing operational workflows to identify pain points and streamline processes for franchise owners and staff.

Episode Highlights

• ✅ Goldfish Swim School uses centralized data to streamline franchise operations and improve decision-making.
• ✅ Implementing AI and data analytics helps Goldfish optimize customer engagement and operational efficiency.
• ✅ Franchising provides opportunities for individuals to own businesses while contributing to community safety through swimming lessons.

Episode Summary

In this episode of the Analytics for Humans podcast, Dennis Leskowski, Chief Technology Officer at Goldfish Swim School Franchising, shares insights on how technology and data analytics are transforming the franchising model. With 200 locations across the United States and Canada, Goldfish Swim School focuses on using centralized data and AI to streamline operations and enhance customer engagement. Dennis discusses the importance of understanding franchisee needs, optimizing workflows, and making data-driven decisions to improve business performance. He also highlights the role of empathy and storytelling in effectively utilizing data for business growth.

Notable Questions We Asked

Q: How do you use data in your everyday job?

A: We use data to streamline franchise operations, optimize customer engagement, and make informed decisions. Centralizing data from various sources allows us to provide franchisees with actionable insights without overwhelming them.

Q: How is AI being incorporated into your business model?

A: AI is being used to analyze operational workflows and customer engagement strategies. While we are still building our data lake, AI will help us identify patterns and optimize processes, enhancing overall efficiency.

Q: What trends do you think are shaping the future of your industry?

A: The integration of AI and data analytics is a major trend. By centralizing data and using AI to extract insights, we can improve decision-making and operational efficiency. Additionally, franchising provides individuals with opportunities to own businesses while making a positive impact on their communities.

Q: How do you ensure your team stays aligned with industry trends?

A: We conduct in-depth business requirements analysis, interview franchisees, and shadow staff to understand their needs and pain points. Continuous learning and staying updated with industry trends through conferences and research are also key.

Q: What advice would you give someone aspiring to succeed in your field?

A: Be people-centered and understand the needs of your stakeholders. Combine empathy with data-driven decision-making to create technology solutions that are intuitive and impactful. Continuous learning and evolving with industry trends are also crucial.

Q: How do you define success in your career?

A: Success is defined by how well we can support our franchisees and make a positive impact on their businesses and communities. Creating technology solutions that are easy to use and provide valuable insights is a key measure of success.

Chapters

00:00 Intro

00:37 Meet Dennis Leskowski

01:19 Transition to Franchising and Goldfish Swim School

05:21 Technology and Data in Franchising

08:14 Implementing AI and Data-Driven Decisions

11:02 Challenges and Successes in Data Utilization

21:33 Personal Growth and Reflections

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#DataAnalytics #AIinBusiness #Franchising #CustomerEngagement #OperationalEfficiency #TechInnovation #BusinessGrowth #SwimSafety #GoldfishSwimSchool #TechInFranchising