In this adventure, we are joined by Bridget Conley, Business Growth Consultant with ManoByte. 

Video Summary:

• Word of the Week: Lead Scoring
• Interview: Bridget Conley, Business Growth Consultant with ManoByte. 
• Power Play: HubSpot Academy Quick Course: Understanding HubSpot Lead Scoring.
• Question of the Day: How are you scoring leads?

Video Takeaways:

A few key takeaways from this episode:

• Throwing technology at a problem isn't always the answer. 
• How can we get to the root of the problem and solve it with what we already have?
• Do your research!
•  Don't assume you know the answer because you think you've been there before. 
• Marketing Professionals need to go on sales calls with the sales team to help improve their marketing.