In this adventure, we talk with Greg Accardo, Director of the LSU Professional Sales Institute. Greg explains to us how the program at the LSU Professional Sales Institute is training the next generation of sales leaders. 

Video Summary:

In this episode, we talk with Greg Accardo, Director of the LSU Professional Sales Institute about:

• How to start and enhance a good business relationship.
• How "Spray and Pray Sales" is detrimental to the profession.
• His distaste for poor templates.
• How LSU used the HubSpot Academy to create an award of distinction for collegiate sales leaders. 
• Two of his favorite tools: BombBomb and Chorus.ai. 

Video Takeaways:

A few key takeaways from this episode:

• Video selling isn't going away post-pandemic. 
• Video can help you stand out from a very noisy crowd. 
• Do your research and give your prospect a personalized reason to meet with you.
• Poor templates can be smelled a mile away.