In this adventure, Kyle Jepson from the HubSpot Academy joins us in the shark tank. 

Video Summary:

• Kyle gives us a unique front-row seat to how HubSpot responded to the global pandemic as a company. 
• Kyle reveals that he has begun researching and preparing content for a new Sales Operations HubSot Academy Certification.
• After a negative Academy Certification review, Kyle reached out and made a valuable connection with the reviewer. 

Video Takeaways:

A few key takeaways from this episode:

• Sales isn't always about extremes, even though it often seems like it. 
• All reviews are valuable - even negative reviews can turn into positive experiences. 
• Learning from the craziness of 2020 and adapting to your needs is the best way to prepare for 2021. 
• Sales Operations is a difficult role to define for many companies. 
• There isn't a standard template for the role of Sales Operations. This can vary greatly between organizations.