In this adventure, Alex Moran, Marketing Director for Applied Imaging joins us in the shark tank. Alex tells us about how she grew her TikTok account following from 0 to 15,000 in just 2 weeks. 

Video Summary:

• Word of the Week: Smarketing
• Interview: Alex Moran, Marketing Director, Applied Imaging.
• Power Play: HubSpot Make My Persona
• Question of the Day: Is your sales team aligned with your marketing team?

Video Takeaways:

A few key takeaways from this episode:

• Good company culture makes for a better work experience - which translates to employees who are inspired to solve for the customer.
• Brand personality is important to help potential customers decide if they want to spend time with you by become your customer. 
• Taking risks can often lead to greater results. 
• Authenticity in marketing (and in many aspects in life) can yield to better results, and is easier to pull off. 
• Sales and marketing are fundamentally the same.