Neville Medhora Talks Copywriting

SWIPES Email: Product Innovation Framework, Strategic Insights, Web Backbone, Design Iterations, and Supporting Writers


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Framework for building a new product: Ensures targeting an audience with a problem, confirms demand exists, and verifies the audience has money.

Peter Thiel's thinking approach: Offers a "spectrum of possibilities," provides multiple scenarios for any question, and backs each scenario with data or past events.

Internet infrastructure: Major companies controlling servers and cables include Amazon (32%), Microsoft (20%), Google (9%), etc.

Mark Zuckerberg's Oculus Quest demo: Demonstrated on a private jet, likely a Gulfstream G650-ER.

Evolution of sales page images: Started with a simple Google Presentation image, went through various iterations and designs, and settled on the final preferred version.

Writing Club sponsorship: Sponsored a coffee shop's writing hour in Austin, paid $75 for coffee, and tipped an additional $75.

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Neville Medhora Talks CopywritingBy Neville Medhora

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