<p>Marketing insights, lessons, and humor. Learn about the effectiveness of the AIDA formula, cautionary tales about email open rates, and surprising TV viewership trivia. </p>

Marketing insights, lessons, and humor. Learn about the effectiveness of the AIDA formula, cautionary tales about email open rates, and surprising TV viewership trivia.

SWIPES Email: "The Slippery Slope", AIDA Formula, A tough email lesson, TV now and then, Community numbers.

Neville Medhora hosts a podcast about all sorts of topics including copywriting, life, web stuff and more. A great supplement to CopywritingCourse.com, NevBlog.com, and SwipeFile.com.

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SWIPES Email: "The Slippery Slope", AIDA Formula, A tough email lesson, TV now and then, Community numbers.

SWIPES Email: "The Slippery Slope", AIDA Formula, A tough email lesson, TV now and then, Community numbers.

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