The Shift With Bassem Saber

Switch Foods: How They Developed a Winning Product and How They Grow Their Brand​


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Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​

Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.​

Join us as Edward delves into how Switch came to life, how he continues to grow the brand, and how the brand's core values are expressed in everything they do.

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The Shift With Bassem SaberBy Bassem Saber