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In Switch, Chip and Dan Heath reveal why change is so difficult, and what to do about it. This episode breaks down their powerful model: Direct the Rider (logic), motivate the Elephant (emotion), and shape the Path (environment).
In Switch, Chip and Dan Heath reveal why change is so difficult, and what to do about it. This episode breaks down their powerful model: Direct the Rider (logic), motivate the Elephant (emotion), and shape the Path (environment).