Welcome back to a brand-new episode of “Switch to Channel 2,” the companion show on the GoForDonny podcast network! This week, Donny McGuire sits down with special guest Mark Koesterer for an inside look at the ever-evolving world of NIL (Name, Image, and Likeness)—and how it’s shaking up the landscape for high school and college athletes.

In this episode, Donny and Mark dive deep into the dynamic debate of NIL vs NCAA: 

• What does the NIL era really mean for student athletes? 
• How are high schoolers, colleges, and their families navigating these uncharted waters? 
• Is the focus on money overshadowing long-term success and personal branding? 
• And how does NIL impact not only sports, but artists and creatives, too?

Mark shares his journey from Hollywood and sports marketing to founding his own NIL-focused company, dedicated to educating and empowering the next generation. Get practical tips on personal branding, leveraging social media, and building a sustainable career—whether on the field, in front of the camera, or behind the scenes.

00:00 Exploring Athletes' True Passions

05:15 Athlete Success Beyond Sports Skills

09:05 "Supporting Athletes' Lifelong Journey"

11:51 Future of Entertainment: Streaming & Influencers

14:19 Industry's Decline Amid Tax Cuts

Ready to learn what’s behind the headlines of NIL and how it stacks up against NCAA tradition?
We get into it all on Switch to Channel 2!

Don’t miss Mark’s full episode of Go for Donny! — both available now on YouTube at @gofordonny.
Plus, catch the full video podcast, grab exclusive merch, and find every episode on all major streaming platforms.

Keywords:
NIL, NCAA, Name Image Likeness, student athletes, college sports, high school athletes, personal branding, sports marketing, influencer, Go for Donny, Switch to Channel 2, Mark Koesterer, Donny McGuire, YouTube

Don't forget to check out my website www.gofordonny.com for some cool GFD Swag and some fun videos and photos.
And Remember...#HTFU