06.08.2021 - By Mary Sheehan, Sharebird
Christiana’s resume shows you that she can do both when it comes to marketing and product marketing. After a career switching back and forth between the two, she’s found the superpower that lets her do it all: knowing your buyer. In this episode, she elaborates on the utility of this superpower, including how it came in handy during one company’s acquisition and allowed her to grow alongside her company at each phase.