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In this episode we chat to Anthony Kim from University of Southern Indiana about the conceptualisation of switching costs in the context of fitness centres.
We discuss the article Anthony and co-author Kevin Byon published about the topic "Conceptualization of switching costs in fitness centers: a higher-order reflective-formative model".
By Vitor Sobral Sheranne Fairley5
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In this episode we chat to Anthony Kim from University of Southern Indiana about the conceptualisation of switching costs in the context of fitness centres.
We discuss the article Anthony and co-author Kevin Byon published about the topic "Conceptualization of switching costs in fitness centers: a higher-order reflective-formative model".