Sport Management Review Insights

Switching costs in fitness centers with Anthony Kim


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In this episode we chat to  Anthony Kim from University of Southern Indiana about the conceptualisation of switching costs in the context of fitness centres.

We discuss the article Anthony and co-author Kevin Byon published about the topic "Conceptualization of switching costs in fitness centers: a higher-order reflective-formative model".

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Sport Management Review InsightsBy Vitor Sobral Sheranne Fairley

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