310 - Switching Membership Enrolment Models: Open to Closed

Are you toying with the idea of switching from an open to a closed-door membership model?

Hold on! Before you make the switch, there are some vital things to consider first. In this episode, I’ll take you through the top things to prepare for, decide on, and consider before switching your enrolment model.

Switching to a closed-door model isn’t a decision to take lightly. It doesn’t just affect your marketing. It can change the whole member experience as well. This episode covers some ways you can weather the storm and make the switch a smooth transition.

Essential Learning Points:

*Why you need a solid reason for changing your enrolment model

*What you need to prepare for and communicate to your members

*How a closed-door model can change the member experience

*What switching to a closed-door model will do for member numbers

*Why you still need to market and keep people engaged throughout the year