Conducting a SWOT analysis of your business is a lot more fun than it sounds.  Doing it forces you to think about your business in a whole new way. The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace.

The depth of a SWOT analysis will depend on what you are analysing. In this episode, I share tips on how you can go about conducting a simple SWOT analysis for your business or career, critical questions to ask yourself, and how to identify potential opportunities depending on the results of your analysis. 

Tune in to learn more!

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