About two years ago, Paul Voge and his wife, Madeleine, noticed a gap in the market for premium options featuring elevated flavor profiles. Months of experimentation with a carbonation machine, essential oils and fresh herbs led to the creation of Aura Bora. Long term, Paul and Madeleine aspire to build a brand that becomes synonymous with the concept of artisanal sparkling water.  that created premium offerings in staple categories.