It all began in Montreal, Canada in their condo making early iterations of the product. 2 years later they company has sold its 1 MILLIONTH bar and is building out a fully automated manufacturing plant. What is a functional chocolate bar? Well... Imagine a REAL chocolate bar made love to a plant-based protein bar and had a baby. In simple terms; a chocolate bar made with real ingredients + the same function of a protein bar minus all the junk (artificial flavours, preservatives and additives). Mid-Day Squares are now available in roughly 1500+ stores located in the refrigerator section.