Markertek News Channel coverage of the new RAW SxSxSDHC Alternative Memory Adapter for Sony SxS Applications and the HoodLoupe 3.0 viewfinder from Hoodman Corp. at NAB 2009. Achieve excellent performance and economy in Sony EX1/EX3 cameras. Place Hoodman RAW SDHC memory card into the RAW SxSxSDHC adapter then place SxSxSDHC adapter in devices using SxS cards. Download data through express card port or eject SDHC card and place in SDHC to USB reader. Over crank up to 720p/48 - and save big $$$ while doing it. HoodLoupe Professional is worn around your neck just like a normal loupe or mounted to your camcorder lcd screen. When it is time to review your shot; bring HoodLoupe up to your image and place your eye up to the eye cup for complete glare free viewing. HoodLoupe has a +-3 diopter to accommodate those with less than perfect vision. HoodLoupe adjusts focus just like a binocular eye piece... you turn the eye piece in or out to set for your vision. Minimal magnification is used to eliminate visual pixilation of your image. Each HoodLoupe is encased in a user friendly rubber for comfort and protection from bumps that will occur throughout your shoot. Comfortable lanyard and compact protective storage case included. Fits up to 3.0 inch LCD screens.