How Cool Is This?

SXSW 2025: Jessica Sophia Wong — Founder of Yorkseed


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Jessica stopped by The Lively Grit Daily House with members of Yorkseed, her startup collective. She also brought her infamous wearable QR code. We chatted about her SXSW origin story, how Instagram is unfortunately cool, being legendary, skipping the line in front of your haters, and a lot more in between. 

“ I still try to keep a part of me that's like always be open minded and stay cool. You only live once — I really believe that. You’re going to have to try out everything. Then you know what works for you and what doesn’t.” 

Connect with Jessica on LinkedIn

Special thanks to Lively and Audience 101 for hosting us at SXSW, and YouGov (where co-host Brian also works) for running the survey that supported our series of conversations.

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How Cool Is This?By How Cool Is This?

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