How Cool Is This?

SXSW 2025: Ryan Gross - Head of Data Products, Client Services - Americas @ YouGov


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After kicking off the weekend with a presentation about America’s skeptical attitudes towards Generative AI and personalized advertising, YouGov’s Ryan Gross joined us at the Lively Grit Daily House to discuss hobbies vs identities, dogs, pants, embracing authenticity, and more.


"Only your own vision of what is cool, is cool.”


Did you attend the 2023 Coolios at Stand Up New York? You might remember Ryan from playing a few songs at the awards show.


If you're listening to this episode on Spotify, check out his popular indie music project Skinny Dippers, and get updates on the band’s forthcoming music on his Instagram page (@skinnydippersband).


Special thanks to Lively and Audience 101 for hosting us at SXSW, and YouGov (where co-host Brian also works) for running the survey that supported our series of conversations.


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How Cool Is This?By How Cool Is This?

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