Some thoughts on what #SXSW has become as an experience for those tuning in remotely...

#SXSW - from pioneers looking for the practical, to pragmatists listening to the incredible

Audio experiments from John V Willshire at http://smithery.com. Smithery is a strategic design unit based in London working across four broad territories of strategy, design, culture, and prototyping. All of Smithery’s work is rooted in the idea that it is better to make things people want than make people want things.

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#SXSW - from pioneers looking for the practical, to pragmatists listening to the incredible

#SXSW - from pioneers looking for the practical, to pragmatists listening to the incredible