In this episode, Cassandra and Tiff unpack the viral Sydney Sweeney American Eagle ad that had the internet in a chokehold — and not just for the low-rise jeans. We dig into the coded messaging behind the campaign, Sydney’s role as Gen Z’s conservative It Girl, and how this all ties into the quiet return of “heroin chic,” tradwife aesthetics, and what we’re calling Operation Beige.

From Mary-Kate and Ashley to Candace Cameron Bure’s Christian empire to the influence of far-right beauty ideals — we connect the dots, throw a little shade, and ask: Why are we still telling women to shrink themselves in 2025?